Why do you need Responsive Web Design?

Why do you need

Responsive Design?

"Man I'm sick of that word and I don't even know what it means". Unfortunately this is a common complaint. The goal of this site is to explain, with no nonsense, what responsive design is all about and why we need it in web design going forward!


Welcome to my little domain. If you're here you are probably looking for some information on responsive design. That's awesome! I'm glad you're here, and I'll do my best to answer any questions you have about it. If you still find yourself with questions, feel free to follow the contact form at the bottom of the page!

The name is Heather White - pleased to e-meet you. I'm a graphic designer with a passion for fluid design. I was lucky enough to get involved in web design early in my design career. As an artist, this "new" playground intrigues and fascinates me. Not only the developmental part of it, but the undefined canvas edge - the infinite stretches that is the internet and your ability to control what users can and cannot see based on their "canvas size". This realization hit me when I learned that common practice when making websites is to write "text-indent: -9999px". What that means, in a nut shell, is "hey text, move 9999px off the screen where I can't see you." My curiosity was peaked, and a passion was born.

This site was created in the hopes of reaching a wide audience and educating them about such a beautiful concept. A living design that changes based on it's environment. I mean, how cool is that?

But all that aside - I fully believe that responsive design is not only super cool, but also a sign of the future and something we all need to be educated about going forward. Have you ever been to a website on your phone only to need to pinch and zoom just to read what's on the page? Or worse yet, you're on your ipad and a website takes you to their mobile site so now all the content is twice as large as it needs to be? I find this unacceptable. As a lover of user interface, if your company doesn't spend the time and money to make sure I can look at your site on ANY device, whenever I want, I'm insulted and I'm going to go with a company who does. And you know what? You all should feel the same way. The technology exists. This site is proof of it. So my question is: How can technology move forward if we don't push it?